I feel like it has been forever since I have tried a new mascara. There was a huge surge of new products around the beginning of Autumn time and then the makeup scene teetered off ready for the gift sets at Christmas.
However I got the chance to try this Elizabeth Arden mascara which has been on the market for a while now. It's always interesting to see how high end compares to high street. Normally I'm a loyal high street girl and a L'Oreal lover at that when it comes to mascara, but having never tried EA before, I believed mascara was as good of a place as any to start.. (apart from their best selling Eight Hour Cream I suppose.. Nice to think outside the box though).
This mascara has a 'lash-enhancing formula which dramatically thickens lashes as it separates and defines'. All of this sang to me. The thicker and fuller the lashes, the better. It further claims to be easy to remove and last all day with a smudge-proof finish. Some of this I couldn't agree with more but other statements depend on personal choice.
With regards to the packaging, everything is lovely. It's quite simple and plain but has a classically chic edge. I like the gold-door detailing on the top of the cap which is signature to EA and the fine gold writing on the tube gives the product an elegant touch. The wand itself was pretty standard which meant that over all it was easy to use and was perfect for a fuss free makeup routine in the morning. Separating the lashes couldn't have been more hassle-free. A quick wiggle of the wand at the base of the lashes was all that was required.
But unfortunately I didn't find this mascara to be terribly thickening. There certainly was a little bit of volume added but it was all very natural looking. I wouldn't say that this product gave the bold and dramatic look that I was certainly looking and hoping for. The formulation seemed rather thin and in relation my lashes looked quite thin as well.
I can't say that the product helped to hold a curl in my lashes either. Within an hour they were definitely starting to droop. This was a shame as I had hoped that with such a light consistency, the lashes might have been able to hold a curl for longer.
Having said all this, the claims that this mascara is smudge proof and easy to remove are completely true. I never had any issues with flaking at all and when it came to removal, no scrubbing was needed. A small amount of my Taaj cleanser worked wonders without any effort whatsoever.
Over all I am again not convinced by high end mascaras. Trust me girls - save your money and buy high street. If you want to splurge, skincare is definitely the way to go.
Elizabeth Arden Double Density Maximum Volume Mascara* - £7.99 from Direct Cosmetics