Tuesday, 26 August 2014

Uniqlo's #7DayDenim Campaign Round Up!

If you've been following my social media for the past week, you will know that I've been collaborating with Uniqlo on their #7DayDenim Campaign. The idea was to style a pair of their jeans each day for a week, coming up with as many different looks as possible. 

The jeans I styled are the Skinny Fit Tapered Jeans in Blue64*, Skinny Fit Tapered Jeans D in Black09* and Ultra Stretch Jeans in Blue67*. All of them come as a standard 33" inside leg which unfortunately is too long for me as I'm quite petite. However, Uniqlo offer a free alteration service in store for any jeans or trousers over £34.90. They simply pin them up when you have them on in the changing rooms and then sew them for you whilst you shop. You can either wait for them or come back to collect them later. I really appreciated this service as it was like I was getting my own unique pair of jeans, tailored specifically for me. It made the whole process a lot more special.

What I would note from my experience of shopping on their website is that the jeans can vary in size quite a bit. What might be a 25" waist on one pair might be a different size in another pair but still called 25". I recommend checking the sizing guide for each pair before purchasing or trying them on in store.

I had so much fun doing this campaign - pushing my style boundaries with items I may not have worn otherwise like crop tops.


My favourite look had to be either Monday, Tuesday or Thursday. Tuesday's look really channels my inner biker chick and was the most fun to style for me. My favourite look for everyday is monchrome so this suited me to a tee. I curled my hair and added some red lipstick to give the look an extra flare which I think really worked. Plus, the top had me written all over it, with typography saying 'Today is a multiple cups of coffee kind of day' written on it. Yes please. One Iced Decaf Skinny Cinnamon Latte to go!

Monday's look was a lot more laid back. I took a trip to a local reservoir which is where the photo was taken. The fluffy jumper from River Island made the look so cozy and I absolutely fell in love with the colour and fit of the Uniqlo Skinny Fit Tapered Jeans. I've never had a pair like it before, which is surprising as they can be matched with so many different outfits and give any look a softer finish.

Thursday's look has to be another favourite because it styles so many things I love right now - blazers, oxblood colour, heels and statement necklaces. This is such a comfortable yet stylish going-out outfit that I would wear to drinks or to a restaurant for some chatter and good times with my friends.

If you fancy styling some jeans yourself, why not enter Uniqlo's giveaway to win £200 to spend instore while you're at it. All you have to do is follow Uniqlo on their Instagram page UniqloUK, and then upload your ultimate denim look, tagging @Uniqlo_uk and using the hashtag #UNIQdenim.

Terms and Conditions can be found here.

If you do give it a go, definitely tweet me your looks @edgeofbeauty7 too as I'm a huge jean-aholic and would love to get some style inspiration from your favourite denim looks.

Thanks so much to Uniqlo for letting me be a part of their #7DayDenim Campaign. 

Check out my video below if you want to see my fashion diary from last week and how I created all the outfits above.

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