Everyone's been waiting for a product like this to come on the high street for a while now. Before Brow Drama the closest you could get to this product was a brow gel, and even those are few and far between. That's why I jumped at the chance of trying this little one out. It's doesn't break the bank and the dash of colour, along with this holding qualities make it sound like the perfect quick-fix product to me. But it turns out that this product probably wasn't worth the hype after all and I certainly wouldn't be repurchasing it any time soon.
The packaging itself is nice. I like that it's simple and chic. They've clearly tried to focus some of their selling on the funky wand with its spherical ball at the end. Little quirks like these always get people interested, including me, and this time I have to say it does work to a certain extent. It makes brushing out the front of your brows very easy. However when it comes to taming the thinner outer edges, there is simply no where to turn. The brush becomes miles to thick and there is no possible way to get a neat finish bar wiping off the excess mess you make.
My other issue was how sheer the tint was, or alternatively how hard it was to get product off the wand. Sometimes I had to push the wand down into my brows to get some product to come off, and even then with the darkest colour that they sell, it wasn't that much payoff. Don't get me wrong, I completely understand that this is a tint. What I'm trying to say is if you have brows with sparse areas or sparse brows in general, this product simply isn't for you. I can imagine it working fine for those full browed ladies but personally I need a little bit more filling and colour.
One quality that snuck up on me with this product was the hold. It's so strong that it will keep my brows tamed all day which is a huge plus. Therefore to get my use out of this product, I generally apply a little of it to my brows and then go in filling where necessary with my Anastasia Brow Wiz Pencil afterwards. The reason I do the Brow Drama first is so that I can get as natural of a look as possible, only applying pencil if absolutely necessary and that generally works quite well.
But overall I think it's just a faff. I would much rather just use my brow pencil and separate setting gel and be done with it. I wouldn't repurchase this and would only recommend it to girls who don't have an issue with sparseness.
Maybelline Brow Drama in Dark Brown - £4.99 from Boots